Ecommerce is constantly evolving and recognizing which products are trending in demand is useful to determine your trajectory, outshine competition and even give you an idea to start a business.
Here are the top-selling products in 2023
Matcha Tea
Average price range: $10-50
Monthly online search frequency: 799,000 (for “matcha”) on Google
Target audience: Health-conscious individuals and caffeine lovers
Insights from Google Trends indicate a consistent and rising interest in Matcha, a refined form of green tea.
Gluten-Free Pasta
Average price range: $10-60
Monthly online search frequency: 47,000 (for “gluten free pasta”) on Google
Target audience: Individuals with allergies, medical conditions and health conscious individuals
Gluten-free pasta is an alternative to wheat and gluten ingredients, replacing these with rice, corn, or potato flour.
Google Trends analysis reveals that “gluten free pasta” has maintained a robust search presence over the years. This sustained interest can be attributed to its essential role in the diets of those with gluten sensitivities, marking it as a consistently popular product in the market.
You can promote this product by sharing recipe ideas on a dedicated blog and even create video content to share on your media channels to better engage with your audience.
Air Purifiers
Average price range: $30-200
Monthly online search frequency: 450,000 (“air purifier”) on Google
Target audience: general public, health enthusiasts
Air purifiers are useful for people who suffer from asthma and allergies because they cleanse the environment, improving sleep quality and neutralizing odors.
Insights from Google Trends show that the search volume for “air purifier” has increased. A good idea to capitalize on this trend can be to offer a diversified range of air purifier sizes to accommodate different spatial house types.
Top Trending Fashion Items
The fashion industry is huge and is projected to hit nearly $2 trillion by 2027.
Let’n take a look at the trending fashion products to sell online.
Athleisure
Average price range: $20-40
Monthly online search frequency: 50,000 (“athleisure”) on Google
Target audience: fashion and sports lovers
In recent years, sportswear has become extremely fashionable, especially among Gen Z.
Wide-Leg Pants
Average price range: $15-50
Monthly online search frequency: 96,000 (“wide leg pants”) on Google
Target audience: fashion lovers
Wide-leg pants and jeans have made a comeback, reaching search records in April 2023. Fashion weeks have indicated that wide-leg will still dominate the scene in 2024.
Cargo Pants
Average price range: $15-45
Monthly online search frequency: 923,000 (“cargo pants”) on Google
Target audience: fashion and outdoor enthusiasts
Cargo pants are rising in popularity and as experts in fashion indicate, they will still dominate the scene in 2024.
Top Trending Gadget Items
By 2025, the number of mobile devices in circulation is projected to reach 18.22 billion. This means that all items that complement mobile devices like smartwatches, power banks, and laptop stands will continue to be popular.
Smartwatches
Average price range: $30-200
Monthly online search frequency: 1,300,000 (“smartwatch”) on Google
Target audience: general population, fitness and tech lovers
A smartwatch offers a number of useful features, including keeping track of steps, heartbeat, breathing, blood pressure, calories, and sleep.
Power Banks
Average price range: $20-40
Monthly online search frequency: 639,000 (“power bank”) on Google
Target audience: general public, tech lovers, travel lovers
Power banks allow people to charge their mobile devices wherever they are. This feature makes it one of the most popular products on the market, since it is useful to all those who travel often or who are often outdoors.
Phone Stands and Laptop stands
Average price range: $5-30 / $10-50
Monthly online search frequency: 77,000 (“phone stand”) 195,000 (“laptop stand”) on Google
Target audience: tech lovers, office workers
Phone stands and laptop stands allow people to use their phones and laptops on surfaces more comfortably. In case of phone stands, people can multitask, being their hands free, whereas in case of laptop stands people have a better posture since they allow laptops to reach eye-level. These platforms have increased in popularity since the rise of remote working trend.
Top Trending Pet Products
The pet care market is projected to increase by 7% annually from 2023 to 2032. Here are some of the most popular products.
Dog Harnesses
Average price range: $15-70
Monthly online search frequency: 154,000 (“dog harness”) on Google
Target audience: dog owners
Apart from being a must-have item for dog owners as they ensure the pet’s well being, dog harnesses are also a fashion item. Compared to collars, harnesses have the advantage to give more control over the dog.
Cat Beds
Average price range: $15-55
Monthly online search frequency: 74,000 (“cat bed”) on Google
Target audience: cat owners
Because these items remain steadily popular, a good idea to capitalize on the trend can be to sell hand-made cat beds or compliment them with unique features.
Elogy’s WMS software can help retailers analyse their demand patterns or anticipate future demand to increase sales products.
