Omnichannel: the strategic role of logistics to meet the needs of the modern consumer

The omnichannel model is the evolution of retail and is designed to offer customers an integrated shopping experience, through multiple touchpoints, such as mobile, the online store and the brick-and-mortar store: it is no longer just an option to consider but a successful strategic setup. The goal is to reach consumers through all the different […]

Innovative and Optimized Ecommerce Logistics

When it comes to managing an e-commerce, the growth process goes far beyond the website. It is a very vast area in which various aspects have to be managed in the best possible way: the optimization of delivery times, inventory management, order management, the implementation of customer care, warehouse management and much more. other. Managing […]

Recommerce trend 2023 and future opportunities: sustainability is transforming retail

The retail sector has transformed significantly in recent years, with an increased focus on sustainability. Among the trends that have seen a boom in 2023 we find re-commerce (or reverse-commerce), which involves the purchase and sale of used or refurbished items. More and more consumers are becoming aware of the environmental impact of their purchases […]

How to make the most of upselling and cross-selling in ecommerce

There are many opportunities to increase sales even after the purchase. Cross-selling and upselling are the two marketing tactics that deal with this very aspect. Remember that the three main elements that make the customer experience optimal are retention (42%), customer satisfaction (33%) and the possibility of cross-selling and / or upselling (32%). In this […]

Why offering fast delivery is an advantage for your ecommerce

In today’s fast-paced world, expecting high levels of convenience and efficiency is the norm. On the one hand, companies compete more and more in innovation and in offering faster services and this induces consumers to evolve their expectations accordingly. On the other hand, people have stressful lifestyles and consequently less time to dedicate to daily […]

5 strategies to manage your ecommerce returns successfully

Did you know that one in ten customers abandon their cart at checkout due to ambiguous or unsatisfactory return policies? In fact, managing returns properly is one of the pillars of a successful ecommerce. Although selling online has made shopping convenient, it still involves a percentage of risk for the buyer. Not being able to […]

The trends and benefits of mobile commerce in 2023

Mobile commerce is becoming one of the most popular online shopping methods and is determining the future of ecommerce. This is why it is important that companies know how to make the most of this shopping experience and adapt to the needs of consumers in order to remain competitive. In this article we will discover […]

The giants of ecommerce: 5 successful strategies to take inspiration from

Amazon, ebay, Zalando, Ikea, these are the names that come to mind when we talk about ecommerce and have become a point of reference for consumers all over the world. They have undoubtedly revolutionized online shopping, but what distinguishes these ecommerce giants? Let’s discover the strategies that set them apart from everyone else, offering a […]

Sustainable ecommerce: 5 strategies to transform your ecommerce in an eco-friendly brand

Ecommerce has become extremely popular but it also has a huge impact on the environment because of packaging, shipments and returns that generate a significant amount of CO2 emissions. However, with the right strategies and initiatives, ecommerce companies can reduce the damage of their operations on the environment and use their brand to raise consumer […]